How to give Feedback to get the website of your dreams
Your input is invaluable as your website takes shape. Providing thoughtful, specific feedback helps ensure the final product aligns with your vision and delivers an excellent user experience. But giving feedback on web design can feel overwhelming—where do you start? Here’s a quick guide to help you share feedback that’s both actionable and effective.
First, Two Quick Tips:
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story will separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Start with the Big Picture
Before diving into details, take a moment to consider how the overall website aligns with your brand:
Does it reflect your brand’s tone and style?
Is the navigation clear and easy to follow?
Does the homepage immediately communicate what your business offers?
Example Feedback: “The homepage layout looks great, but the overall tone feels too casual. Can we make it more polished to match our brand?”
Focus on Specific Web Elements
Here are key elements to review and suggestions on how to frame your feedback:
Colors - Feedback Example: “The color palette looks cohesive, but the call-to-action buttons could use a brighter shade for better visibility.”
Fonts - Feedback Example: “The font style is on-brand, but the size on the mobile version seems too small. Can we increase it for readability?”
Images - Feedback Example: “The header image is eye-catching, but the team photo feels outdated. Can we replace it with a more recent one?”
Content - Feedback Example: “The About Us section is clear, but the tone feels too formal. Let’s make it more conversational.”
Layout - Feedback Example: “The layout flows well, but the Services section feels crowded. Can we add more spacing between the columns?”
User Experience (UX)
Think about how customers will use your site and feel while they’re on your page.
Is the navigation easy?
Are buttons and links highly visible?
Does the site load quickly on your computer and phone?
Example Feedback: “The navigation bar is easy to use, but the dropdown menu options feel overwhelming. Can we simplify them?”
Be Constructive and Collaborative
Instead of simply pointing out what’s wrong, share why something doesn’t work and suggest alternatives:
“The blog page looks great, but the text is hard to read against the background. Could we use a lighter background or a darker font color?”
“The footer feels empty. Can we add links to our social media accounts or a newsletter signup?”
Give Feedback Early and Often
Timely feedback avoids costly revisions later. Aim to review deliverables promptly and communicate your thoughts as the project progresses. This ensures you and your designer stay aligned throughout the process.
Providing clear, constructive feedback doesn’t have to be stressful. No website is perfect at launch, and that’s okay! Focus on getting the core functionality and design right. Additional tweaks and updates can always be made post-launch. By following these steps and collaborating with your designer, you’ll help create a website that perfectly captures your brand and delights your audience.
Ready to get started? Contact me or email me today for expert web design services!
